Since 1944, the U.S. dairy industry has been producing a gallon of milk with 90% less land, 65% less water, 76% less manure, and a 63% smaller carbon footprint. The Fuel Up to Play 60 program is recognized nationwide for improving nutrition in schools, with an emphasis on the importance of physical fitness. Through their checkoff, dairy farmers have made a $250 million commitment over five years to this program alone. And this has shown tangible results.