The Dairy Alliance is teaming up with two rivals, the University of Tennessee’s Quarterback Joe Milton and and University of Georgia Wide Receiver Ladd McConkey.

The campaign – 'May your table always be full' – aims to illustrate the power of reconnecting with friends and family at mealtimes amid the fast-paced pressures of everyday modern life.

New flavored milk brand YUP! and digital media company Onion Inc. are calling on young adults to do nothing as part of their newly launched campaign.

Land O Lakes introduces a new seasoned butter and olive oil ingredient. The headlines for its new Sauté Express products is "One Step, No Prep."

Dairy food and beverage marketers promote cultured dairy products and cheese products in this week's free-standing inserts. They tout the protein, calcium and vitamin content of their foods. Featured are Gehl Foods, Saputo, Daisy, Dannon and more.

Kroger's Turkey Hill promotes its iced tea and J&J Snack Foods features Italian ice, fruit bars and new Whole Fruit smoothies. Meanwhile, Kraft Foods takes its Fresh Take to the outdoor grill.

Dairy-related free-standing insert activity was light this week. Dairy processor Saputo offers a trial membership at Curves, while General Mills promotes its Yoplait yogurt brand.

Milk production peaked last week, cheese plants were busy and the dry products market showed mixed results, according to the USDA's Dairy Market News. Following is a summary of the report.