These new campaigns position Challenge as a modern brand rooted in its heritage while elevating Danish Creamery as a premium offering, distinguished by its high butterfat content and compelling origin story.
It is teaming up with star quarterbacks from powerhouse universities, including Brock Vandagriff of the University of Kentucky, Nico Iamaleava of the University of Tennessee, and Carson Beck of the University of Georgia for the Milk's Got Game campaign.
Reed Sheppard joined the University of Kentucky in 2023.
January 29, 2024
The nonprofit organization has joined forces with Sheppard, the accomplished shooting guard of the University of Kentucky men's basketball team, to showcase Milk’s Got Game!
is campaign, designed to resonate with Californians, features actor and comedian Desi Banks, who joins forces with a crew of social media influencers.
November 28, 2023
Get Real Inc. is positioned as a fictional start-up, with a mission inspired by a glass of real milk, that humorously highlights modern society’s increasing detachment from what’s real.
MilkPEP introduced OK2Milk - a comedic form of a public service announcement and spoof support organization for milk drinkers of all ages facing backlash for their love of milk, designed to highlight how ridiculous the reactions to drinking beloved classic dairy milk have become.
The video showcases Milton and McConkey going head-to-head about the benefits of dairy milk’s strength-building protein and hydration.
November 9, 2023
The Dairy Alliance is teaming up with two rivals, the University of Tennessee’s Quarterback Joe Milton and and University of Georgia Wide Receiver Ladd McConkey.
Kerrygold's campaign focuses on the role of the dinner table at a time when families are increasingly challenged for quality time spent together due to the demands of being constantly 'plugged in' or on the go.
November 6, 2023
The campaign – 'May your table always be full' – aims to illustrate the power of reconnecting with friends and family at mealtimes amid the fast-paced pressures of everyday modern life.
Combining Pepsi and Milk, known as “dirty soda,” must-have trending combination that could win consumers cash.
December 20, 2022
This holiday season, Pepsi is giving milk and cookies — a favorite tradition to leave out for Santa — a surprising and naughty new twist with the introduction of Pilk and Cookies. The must-have drink combines the crispness of Pepsi with the subtly sweet and creamy taste of milk, traditionally topped with creamer, the Purchase, N.Y.-company says.
Milk is redirecting the spotlight to women with the launch of 26.2.
November 1, 2022
26.2 is committed to sponsoring this year's female marathoners while simultaneously supporting the next generation of female runners in partnership with Girls on the Run, an organization dedicated to empowering young girls through running.
Society is changing. As the baby boomer generation ages, and slowly leaves this world, a new force of consumers is emerging and challenging the way the dairy industry does business.