Ads for conventional dairy products are up 9% this week, ads for organic dairy foods jumped 30%.
May 28, 2016
The advertised price for 8-ounce conventional cheese blocks averaged $2.24, down 8 cents from last week. A package of shredded cheese fell 4 cents to $2.19.
Grocery retailers are getting more technology savvy and leveraging their capabilities to mine extensive data about their shoppers. Everything from how many times a shopper visits to which items they purchase the most is captured and used to build and enhance their customer loyalty programs as well as increase shopper frequency and basket size. Many CPG companies are tapping into the availability of retailers’ highly sophisticated data.
