Mexico and Canada, U.S. dairy’s top two global trading partners representing more than 40% of U.S. dairy exports, each imported record values of dairy at $2.47 billion and $1.14 billion respectively.
Trade with Mexico required a wide range of development activities, including retail and foodservice promotions, regulatory clarifications and trade policy advocacy.
A week or so before Thanksgiving 2011, Mexico became our first billion-dollar overseas market. It was like watching our first-born go through a graduation ceremony — the satisfying reward after years of careful nurturing.