It may sound like a broken record for some, but ready-to-drink (RTD) beverages have seen dollar sales increase, while unit sales decreased during the past year, a similar refrain to other dairy categories.
Although perhaps not the impressive gold-medal victory achieved by the U.S. Men’s Olympic hockey team over the Russian’s in 1980 in Lake Placid, N.Y., most areas of the non-dairy market are scoring plenty of goals, with the exception of the juice market, which is biding its next chance to skate through a slump.
Ice cream processors booked greater sales revenues in the last year, but unit sales in the category tumbled 4%. It’s the same for novelties. Frozen yogurt, on the other hand, tells a different story.
August 17, 2012
Is the constant drumbeat about Americans’ obesity problem taking its toll on sales of frozen dairy indulgences? Or has the product become too expensive in this stagnant economy? Or is there another explanation for the drop in unit sales of ice cream?
The new year is here. It is time to flip the calendar, plan ahead and move forward with unfinished business. This year, 2012, proves to be both a profitable and innovative year, as indicated in the “What’s in Store 2012” report, published by the International Dairy-Deli-Bake Association (IDDBA), Madison, Wis.