Los Angeles-based Califia Farms not only released a new dairy-free, plant-based culinary product, Heavy Whip, but announced a new collaboration with celebrity chef, author and TV host Carla Hall.

Rather than sales or special deals, Kiki Milk, the first all-organic plant-based kid's milk on the market, is giving away its recipes, the company says. In an effort to slow down the holiday pace and celebrate spending time with loved ones, the brand is releasing the recipe for its top-seller Kiki Chocolate milk on Black Friday.

Saputo's Frigo CheeseHeads string cheese brand builds a promotion around the election season. Other dairy marketers offer their foods as recipe ingredients.

Dairy processors show they have a dairy food for every course, from appetizers (sour cream dips) to desserts (ice cream), in this week's free-standing inserts. HP Hood, Lactalis, Saputo and Land O' Lakes are featured.

Cheese, butter and cream are among the ingredients called for in holiday recipes from in free-standing inserts by major consumer packaged goods companies, including Saputo Cheese (Frigo) and Bongrain (Aloutette).