Expect to see some new feature flavors—in both the natural and churned lines—this year from Velvet Ice Cream Co., Utica, Ohio. And while president Luconda Dager is hush-hush about other 2012 plans, she says what won’t change is the company’s continued focus on quality and value.

Sales rose although units dropped in the last year. Butter makers try new flavors to lure shoppers to the dairy case.