In terms of ice cream and frozen novelty sales, matching a “Super Bowl champion”-level performance like those of the Chiefs’ quarterback Patrick Mahomes in 2020 and 2023, which occurred during the COVID-19 pandemic for ice cream, when consumers sought a home indulgence, is difficult to replicate.
Small indulgences, over-the-top decadence and dairy alternatives will help satisfy the diverse needs of today's refrigerated and frozen dessert consumers
Buffalo, N.Y.-based Rich Products Corp. introduced two Peanuts character-inspired ice cream cakes for the fall to celebrate the upcoming release of The Peanuts movie.