Ready-to-drink (RTD) beverages are a story of the good, the bad, and the ugly. Our chart showcases which brands are hot in RFG RTD coffee. Where does Starbucks rank?
It may sound like a broken record for some, but ready-to-drink (RTD) beverages have seen dollar sales increase, while unit sales decreased during the past year, a similar refrain to other dairy categories.
The ready-to-drink (RTD) coffee and tea segment is decidedly no longer a niche market within the United States. The segment racked up retail sales of almost $7 billion during the 52 weeks ending Aug. 9, 2020, according to data from Chicago-based market research firm IRI.
La-Di-Da, a brand of New York-based Lala Brews LLC., said it debuted the world's first ready-to-drink "oatmilk" latte infused with full-spectrum hemp extract.
Denver-based Teakoe Tea Supply Co. said it added Teakoe Fizzy black tea to its line of sustainably sourced, whole-leaf, fresh-brewed ready-to-drink Teakoe teas.
Humblemaker Coffee Co., Seal Beach, Calif., said it released a line of premium functional cold-brew shots under its Humblemaker Coffee Co. of California brand.
New York-based Illycaffè introduced Illy cold brew: a ready-to-drink canned cold-brew coffee made with Illy's iconic blend of 100% Arabica beans, perfected over 85 years.
Armed with natural sweeteners, exciting flavors, functional ingredients and more, processors of ready-to-drink coffee, tea and juice have opportunities galore
Three or four decades ago, consumers had few choices when it came to ready-to-drink (RTD) beverages. The available assortment consisted mainly of milk, soft drinks, juice/fruit drinks and alcoholic beverages such as wine and beer.