Timed to coincide with the 2024-2025 football season, and releasing in limited quantities, BODYARMOR, a brand of The Coca-Cola Co., is leveraging an all-new lineup of limited-edition bottles for its popular, ready-to-drink (RTD) sports drinks made with coconut water.

In 1959’s “The Sound of Music,” Governess Maria (Julie Andrews) teaches the Von Trapp children how to sing "Do-Re-Mi." From the first strains all the way to “T,” the music scale’s highest note, in “Tea, a drink with jam and bread,” the youngsters learn how to sing “a million different tunes by mixing up the notes.”

Zico Beverages LLC, a division of Atlanta-based The Coca-Cola Co., launched Zico USDA-certified organic, Fair Trade, not-from-concentrate coconut water.

iTi Tropicals Inc., a supplier of industrial tropical fruit ingredients, has eight new prototype blends of coconut water with other juices.

iTi Tropicals has developed six custom coconut water and coconut milk prototype blends for use in dairy and nondairy beverages and foods.

Coconut water: Is it just a fad or is it a sustainable ingredient? It’s currently in vogue but I believe that the industry can make this product as much a staple as jeans are to fashion. I will make the case that coconut water is here to stay.

 Coconut water has emerged as the “it” beverage among Americans who seek out the latest in health and wellness foods and drinks.