Labels are often the face of a brand’s image, ensuring quality and educating the consumer on the benefits of both the product and its packaging. Yet, even with so much functionality, labels still offer a wealth of untapped potential for manufacturers. In PMMI’s 2012 Trends in Labeling market research study, manufacturers from a variety of industries, including dairy, discussed some of the opportunities and challenges encountered when looking for innovative branding solutions. Following are some labeling trends that will help dairy manufacturers rethink their package designs.
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By Julie Ackerman, PMMI