Unilever and Dannon dominate the free-standing inserts with dairy-related products promoting better health.
Unilever promotes many of its brands on the cover of a multipage "making life better" FSI, including I Can’t Believe It’s Not Butter. 




FSI REPORT for the week beginning Jan. 30, 2011

Unilever and Dannon dominate the free-standing inserts with dairy-related products promoting better health.
Unilever promotes many of its brands on the cover of a multipage "making life better" FSI, including I Can’t Believe It’s Not Butter. A one-page FSI for the product offers a buy-one, get-one-free coupon for a 15-ounce tub, stick or spray SKU. Promise, a butter substitute, offers a recipe for green beans with garlic. Lipton’s Recipe Secrets Onion mix directs readers to a website for an onion dip recipe containing sour cream.

Dannon promotes its Light & Fit, Fruit on the Bottom and Activia yogurts on two separate pages. In some markets, Supervalu’s Jewel-Osco supermarket chain takes separate co-FSIs offering $1 savings with the purchase of any 10 Dannon 6-ounce cups or an Activia Dessert fourpack.

A Fruit on the Bottom sweepstakes awards a grand-prize six-night Caribbean vacation for four, valued at approximately $11,500. Shoppers collect letters to spell certain words, including purist, swirler or digger. Letters are available under package lids, online, by mail and in FSIs. Additional prizes include kitchen appliances and tools, a global-positioning system and an e-book reader. The game ends Sept. 30. See details at dannonrewards.com.

The Light & Fit FSI directs readers to a Facebook page for "helpful tips and tools that will help you manage your weight."


Activia offers a $1 coupon and touts its sweepstakes offering free groceries for a year (rules at Dannon.com/smallsteps).

A General Mills FSI shows Yoplait Trix, GoGurt and Yoplait Kids SKUs. (Trix is a General Mills cereal brand.) "Snack the Fun Way with Yoplait" shows Yoplait Trix packaging which proclaims "2-color swirly spoons inside." The FSI instructs GoGurt shoppers that if frozen, the product will "thaw by lunch!" Yoplait Kids packaging features images of Viacom International’s Dora the Explorer (from Nickelodeon), Disney’s Cinderella and Disney/Pixar’s Lightning McQueen.
 

String cheese, shredded cheese, cheese spread

Saputo’s Frigo Cheese Heads string cheese promotes its affiliation with the World Wildlife Fund, which is celebrating its 50th anniversary. Frigo is donating $85,000 to the animal-habitat organization. Shoppers can receive a plush toy tiger by returning three proofs of purchase and an order form found at frigocheeseheads.com/tiger. The FSI states that the string cheese is "100% natural, high in calcium and 80 calories or less per serving."
The design of Sargento’s FSI for Artisan Blends Double Cheddar shredded cheese mimics the freshness seal of its packaging. The FSI states "taste the real difference" and directs shoppers online for recipes.

Bel Brands USA’s Kaukauna sharp Cheddar cheese spread states it is "made in Wisconsin with 100% real Cheddar." The marketer positions the cheese as a hearty snack for the Feb. 4 Super Bowl game. "Without Kaukauna, your guests might as well be watching figure skating," states the headline.

Ice cream and cream cheese.
Celebration Foods pictures a Snickers ice cream cake made with the Mars Inc. candy. Dunkin’ Brands’ Baskin-Robbins promotes its new mini soft-serve parfaits, including one with Kraft’s Oreo cookie pieces and Hershey’s Reese’s peanut-butter cup pieces. Quick-serve restaurant chain Einstein Bros. Bagels (Einstein Noah Restaurant Group) offers a coupon for a bagel thin and light schmear (of cream cheese) with the purchase of a beverage. The bagel and cream cheese total 225 calories, according to the FSI.
Lancaster Colony’s T. Marzetti directs shoppers to grocers’ refrigerated product section to find its Simply Dressed salad dressing made with blue cheese and extra-virgin olive oil. A second FSI promotes the company’s Otria Greek yogurt, Ranch and Creamy Hummus vegetable dips.

Beverages

Nestle instructs shoppers how to receive a free bottle of Coffee-mate on Feb. 4. Details are on at coffee-mate.com and on the brand’s Facebook page.

Blue Diamond Growers offers coupons toward the purchase of Almond Breeze almondmilk, and touts the vanilla-flavored nondairy drink as having one-third fewer calories per serving than whole dairy milk.

See all the free-standing inserts mentioned in this report in the Dairy FSIs photo album on the Dairy Foods Facebook page.



T. Marzetti's blue cheese salad dressing



Frigo Cheese Head WWF FSI



Unilver's I can't believe it's not butter FSI