Activia builds a base of wellness-focused consumers
Danone North America’s brand uses its science-backed probiotic benefits to reach gut-health-focused shoppers.
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Anna Boisseau, managing editor of Dairy Foods, has a diverse background in journalism including experience writing about international relations and parenting issues. In her spare time, she works on documentaries. She received her master’s degree from Northwestern University’s Medill School of Journalism.
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