Articles by Ed Finkel

Consumer interest in the healthfulness of the foods they eat has been growing for some time. Moreover, there is evidence that the COVID-19 pandemic has only ramped up consumer interest in foods that deliver health benefits.

A 2015 report from the World Economic Forum said that water shortages will be the Earth's biggest threat in the next decade. Meanwhile, data from UN-Water show that by 2025, 1.8 billion people will be experiencing water scarcity, while two-thirds of the world's population could be living in still-concerning conditions of water stress.

Dairy plant managers work to keep their processing equipment running as frequently as possible to optimize plant efficiency and minimize operating costs.

Two ice cream brands create distinctive campaigns for the summer. Hiland Dairy Foods focuses on the intergenerational appeal of ice cream, while Velvet Ice Cream’s cause-marketing effort supports cancer research.

Ireland’s Kerry Group contributes $750,000 to a pilot program called “Project Leche.” The dairy is working with the World Food Program to improve the diets of schoolchildren. 

BelGioioso Cheese’s marketing campaign spanned magazine, television, and digital and social media advertising. Crave Brothers Farmstead Cheese was profiled on a popular TV show and won state fair honors.

Dairy brands Land O’Lakes, Breyers and Yoplait are again deemed the Most Trusted in BrandSpark International’s annual survey of 10,000 American shoppers.