New regulations in China seem to further alter the playing field for milk powder brands in favor of major foreign companies, which together made up 54% of the Chinese market in terms of sales revenue in 2013. 

What effect will China's new Food Safety Plan have on the global dairy industry? The Chinese dairy market has been growing at 10% annually, and is expected to continue at similar rates until 2020   So what should one expect? Dairy producers (Nestle is one) are moving to preemptively consolidate their sourcing in an effort to mitigate potential compliance issues.