Sustainability touches every aspect of the dairy industry. Consumer demand for more environmentally friendly products is a driving force, prompting changes to packaging materials that are more easily recycled, contain recycled content, are source-reduced and/or are derived from renewable sources.
It's no surprise we're seeing more flexible packaging in the dairy case. Its many positive attributes make a persuasive argument in favor of the format.
The global market for dairy product packaging is experiencing healthy growth. It's projected to expand at a compound annual growth rate (CAGR) of 4.5% through 2027, with gains led by milk and yogurt products, according to a report from Future Market Insights, Valley Cottage, N.Y.
The use of flexible packaging continues to grow, thanks to the format's light weight, shelf impact and more. And with that growth come advances that are bringing new benefits to dairy processors.
Dairies and cheesemakers often choose rigid containers to set products apart from the competition and meet sustainability targets. And new rigid container offerings can help dairy processors enhance shelf impact, sustainability and convenience.
Distinctively shaped rigid packaging commands attention at retail. But distinctive shapes also can add functionality or project a certain desired image.
Sustainable dairy packaging is nothing new. Lightweighting, or source reduction, remains an ongoing process. Container wall thickness is reduced and flexible structures are down-gauged. Source reduction not only conserves resources, but also cuts costs and carbon footprint.
Although bottles, cartons and tubs are widely used, flexible plastic packaging dominates in the global dairy industry. With a market share of more than 27%, it owns a larger share than rigid plastic, paper/paperboard, glass or metal packaging, according to Global Dairy Packaging Market 2016-2020, a report from London-based Technavio.
Froneri Brazil uses an injection-molded cup and a reclosable polypropylene lid. New Orleans Famous Sno-Balls to Go chooses an IML package for better print quality.
Two other factors garnering attention from brand marketers are convenience and sustainability. Here’s a look at innovative packaging, including aseptic containers and in-mold labels.
Maximizing product protection, freshness, convenience and shelf appeal govern packaging decisions about dairy foods. These goals are driving interest in aseptic filling, in-mold labeling, single-serving sizes and functional features.