As a child grows, meeting protein needs is important to accommodate rapid growth and development, and dairy is essential to filling that need.

It is like a sport utility vehicle. Versatile chocolate milk does it all, delivering protein, carbohydrates, fluids and electrolytes to help athletes recover from a tough workout.

Promoting school meal programs that go beyond just lunch could help ensure children drink more milk in the short and long term.

Hop on the breakfast bandwagon and help consumers start their day with sufficient protein. Foods and beverages containing dairy deliver energy, promote heart health and aid in weight management.

Educating Americans about your products’ place in a DASH diet will become even more important leading up to and following the release of the 2015 Dietary Guidelines for Americans. The Dietary Guidelines typically focus on a positive approach to reduce risk of or lower elevated blood pressure, including through following the DASH diet.

Turn to science to unlock the power of dairy’s nutrition and health benefits. Then create messages to teach consumers that dairy is a source of high-quality protein and other nutrients.

Research shows people can detect as little as a 10% difference in the amount of salt in cheese. By reducing the variability of sodium, manufacturers can not only lower the average amount of sodium but also increase customer satisfaction.