Ice cream marketers Nestle, Dove, Carvel and Cold Stone Creamery serve coupon savings and sweepstakes; Kraft andYum! Brands team up just in time for Cinco de Mayo; and Saputo’s Frigo brand launches a sweeps.

Dairy processors and the foods they make have a pretty good reputation for safety and cleanliness. Aside from news articles about illness traced to consumption of raw milk, recalls of pasteurized fluid milk are not common. Drinking raw milk can be dangerous, especially when the product is mishandled by the purchaser.

Welcome to the dairy case, a round-up of what’s new in products, companies and marketing. In this issue: Rainbow Acres Farm, Cornell University, J & J Snack Foods, Organic Trade Association, Innova Market Insights, Chobani, Red Mango, Dean Foods, Dannon, Friendly’s, Rising Sun Farms, Lovin’ Scoopful, Super Store Industries, Hiland Dairy Foods Co. and more.

New equipment helps Guida’s land new customers. The commitment to quality and Old School processing techniques are part of the traditions at this Connecticut processor.

This family-owned Connecticut processor has grown its co-pack and private-label business while managing a portfolio of its own brands.

Cheesemakers Saputo, Kraft and Bongrain are in the forefront of this week’s free-standing inserts. Unilever promotes its Knorr mix (to be blended with sour cream) and its Bertolli alfredo pasta sauce (made with cream and cheese).

Desserts made with dairy ingredients and non-dairy dessert alternatives dominate this week’s free-standing inserts. One cheesemaker promotes its reduced-fat cheese, while another marketer taps into the appeal of cheddar cheese-for cats.

I  think most people go to work with the best intentions. They show up on time and do their work correctly and productively.