U.S. dairy markets have seen significant price fluctuations over the past several months as global supply fears and realities shaped markets. 

Per capita consumption of all dairy products reached 653 pounds per person in 2022, 63 pounds above the historical average dating back to 1975.

While it is typically obvious when a team wins, loses or ties (although ties are a rarity in sports these days), in the commodity export world, a win depends on how you define it. 

Take a quick look at the data, and you will observe that dairy product sales across the industry have seen good year-over-year (YoY) dollar growth at retail. 

Even though there’s been overall growth for plant-based alternatives, the market has seen recent areas of decline with consumers leaving categories, like plant-based creamers, yogurt, cheese, and ice cream. 

SNAP households have also decreased their spending on non-food items at over three times the rate of their spending on food and beverages, according to Circana.

Store brand dollar sales across all U.S. retail outlets increased 8.2%, vs. a gain of 5.1% for national brands, according to Circana data from the six-month period ending June 18, compared to the same six-month period in 2022. 

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88% of U.S. consumers say they are likely to find options that fit their lifestyle in the dairy aisle, according to an Atomik study for the National Frozen & Refrigerated Foods Assocation (NFRA).

Passport+, available on Circana’s Liquid Data platform with the latest Unify+ visualization, provides insights into shopper behavior and retail trends that level the playing field and help smaller CPGs compete effectively in the market.