Featured on Home Page
Featured on Home Page RSS Feed RSS

Hiland ice cream happiness in every scoop
Marketing cool

Ice cream brands dish up summer marketing campaigns

Hiland focuses on intergenerational appeal, while Velvet Ice Cream ties into cancer research support.
Ed Finkel
July 19, 2017

Two ice cream brands create distinctive campaigns for the summer. Hiland Dairy Foods focuses on the intergenerational appeal of ice cream, while Velvet Ice Cream’s cause-marketing effort supports cancer research.


Read More
Halo Top ice cream
Ice cream round up

6 new ice cream products for Ice Cream Month

We've highlighted several regional and national brands in honor of National Ice Cream Month.
sarah kennedy
Sarah M. Kennedy
July 18, 2017
Sales for ice cream are increasing as consumers keep reaching for their favorite frozen treat. We’re highlighting 6 of our favorite new ice cream products.
Read More
Exporter of the Year Swiss Valley Farms exports to 23 countries
Exports

Nominate a dairy for the Tom Camerlo Exporter of the Year award

Dairy Foods is accepting nominations for the 12th annual Exporter of the Year award, given by with the cooperation of the U.S. Dairy Export Council.
July 14, 2017

Dairy Foods is looking for the 2017 Exporter of the Year. Companies may nominate themselves or other companies. Nominations can be made by suppliers, consultants, association executives and others allied with the dairy industry. The deadline is Aug. 11. 


Read More
BelGioioso
The squeaky cheesemaker gets noticed

Wisconsin cheesemakers follow different paths to stand out in a crowded market

BelGioioso hones its marketing blend with a multichannel print, digital and television campaign. Crave Brothers gains public relations buzz with a TV feature and state fair honors.
Ed Finkel
July 12, 2017

BelGioioso Cheese’s marketing campaign spanned magazine, television, and digital and social media advertising. Crave Brothers Farmstead Cheese was profiled on a popular TV show and won state fair honors.


Read More
2017 IDFA ice cream social
A Capitol idea

They found their thrill on blueberry (or strawberry ice cream) Hill

IDFA hosts its 35th Annual Capitol Hill Ice Cream Party in Washington, D.C.
July 11, 2017

America’s top five ice cream flavors are vanilla, chocolate, cookies n’ cream, mint chocolate chip and chocolate chip cookie dough. IDFA served nearly 70 flavors of ice cream and thousands of root beer floats at its annual Capitol Hill Ice Cream Party.


Read More

Stay ahead of the curve. Unlock a dose of cutting-edge insights.

Receive our premium content directly to your inbox.

SIGN-UP TODAY