To compete in a crowded grocery store aisle, dairy processors are choosing rigid containers that help them stand out and connect with consumer preferences. Grocery shoppers frequently view packaging that shows environmental, and health, consciousness as being as important as the product inside.
In 2017, Target Corp. released a TV commercial in which the father says that he's going on a milk run and asks what everyone wants. One child says skim milk, one says chocolate milk and the third child says that she's not doing dairy this week.
Texturally speaking, "ice cream" is something of a misnomer. Yes, consumers expect the frozen treat to be creamy; but any hint of actual iciness, either in the scoop or on the palate, qualifies as an unmistakable quality flaw.