Three years ago, Velvet Ice Cream Company was looking for a fresh idea to communicate our brand to consumers in ways traditional advertising cannot. Advertising can be effective, but we wanted greater interaction with our customers. We wanted a campaign that would offer them something more than an image and a tag line.
No! This is not a story about one of my favorite consignment shops along Florida's Route A1A. Instead, it is a story about dairy proteins and milk sugars, i.e., whey proteins and lactose. Most folks in the dairy business can recite that history in their sleep, so I won't spend much time there; but the fun part is what's happening right now.
Here's a category first: Minneapolis-based General Mills Inc. , adds Healthy Heart™ to its Yoplait® cup yogurt line. The product is low-fat yogurt with plant sterols. Packages contain the following
Wells' Dairy Inc. , Le Mars, Iowa, the largest U.S. family-owned and managed dairy processor, introduces Blue Bunny® IncreDiples™. These new yogurt-based dips complement both vegetables and chips. In fact,
Dean Foods Co.Dean Foods Co., Dallas, the producer of Land O Lakes® milk products, introduces Land O Lakes 80 ‘N Sunny™ low-fat milk and fruit juice blend. The blend has
There is new excitement in the ice cream category this year with MooGoo™ Fabulous ice cream flavors bringing back the "good times" to ice cream. Remember your days as a
American-made specialty cheeses are driving total cheese consumption higher, according to a recent study sponsored by the California Milk Advisory Board (CMAB). On a per-capita basis, specialty cheese consumption has