Gen Z will soon be a powerful consumer force. Dairy processors that focus on ‘real’ food and beverages could win them over.
June 11, 2018
Generation Z has the potential to take demand for "real" unadulterated food to new heights, according to "Make it happen for Gen Z," a 2018 report from the NPD Group, Port Washington, N.Y.
When Lifeway Foods Inc. purchased the former Golden Guernsey fluid milk plant in Waukesha, Wis., at a bankruptcy auction in 2013, it faced an uphill battle in readying it for production of the company’s signature 32-ounce kefir line. Although the 157,000-square-foot, 60-plus-year-old facility had “good bones,” its former tenant had shut down very quickly with no exit plan.
What are the top four indicators we should be watching to help us understand and anticipate changes in dairy prices? With the amount of data and commentary on the dairy markets, it's easy to get overwhelmed or become distracted from the big underlying drivers. It was hard to whittle the list down to just four, but here they are.