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Consumer marketing

Insights for dairy marketers: women want to be healthy; men actually do cook

Health and wellness is an important topic for all women, according to a new white paper. Kraft finds men involved in meal prep.
February 26, 2013

Two separate research studies that look at attitudes and motivations of women and men can help marketers of dairy foods hone their messages.
Anthem Worldwide wrote a white paper, “What Women Really Want From Health And Wellness.” Research by Kraft Cheese shows that today's dads are taking a more active role in the kitchen, as well as with food shopping, menu planning and meal preparation.
 


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International News Generic Image
Heiden go seek

Saputo closes German plant; mulls over plant closure in Wales

The affected plants are in Heiden, Germany, and Newcastle Emlyn, Wales.
February 25, 2013

Saputo announced the closure of its cheese manufacturing plant in Heiden (Germany) and enters into a 30-day consultation period for the proposed closure of its facility in Newcastle Emlyn, Wales (United Kingdom). The two plants were acquired in 2006 and 2007 respectively


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Arla Foods
For the record

Arla Foods reports 'landmark' results for 2012

Arla said that while growth in European markets for food products is low, markets outside the EU are experiencing double-digit growth rates.
February 20, 2013

Arla Foods said 2012 revenues rose 15% to about $11.3 billion and consolidated net profit was 3% of revenues ($340 million), highest in its history.


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Teas

Trends in ready-to-drink tea

Increasingly, Americans are slaking their thirst with tea, not bottled water or soft drinks.
Stephanie Cernivec
February 16, 2013
Tea and ready-to-drink (RTD) tea achieved estimated sales of $6.7 billion in 2012, according to Chicago-based market research firm Mintel. And sales are expected to grow to nearly $8 billion by 2014, said Douglas Rash, group vice president of global sales for Treatt, Lakeland, Fla., citing statistics from Rockville, Md.-based Packaged Facts.
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Chobani dairy plant

Chobani completes Idaho plant in less than a year

February 15, 2013
Chobani completed the construction of a 1 million-square-foot plant in Twin Falls, Idaho, in 326 days. The New York-based yogurt maker called it the world’s largest yogurt manufacturing facility. Ground-breaking was held in December 2011, construction began in January 2012 and the building was completed on Dec. 17, 2012.
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Rhino Ice cream cookies

Rhino Foods is rolling in cookie dough

Rhino Foods measures everything it does. Employees work to a goal and are rewarded when they meet the targets. Management’s reward is a smooth-running organization that fulfills customers’ needs.
jim carper
James Carper
February 15, 2013
A manufacturing facility is like a living organism. Think of production, purchasing, warehousing and quality assurance as cells. Each of these departments has a job to do that in some way touches the other functions. Each has to communicate with the others so that the whole enterprise runs smoothly.
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