The conversation about food has turned away from protein, calcium and vitamins to 'natural' and absence claims (like no artificial colors, gluten or GMO ingredients). What's a dairy to do?
Dairy products take well to sweet and savory flavors. With the American public willing to try anything, flavor suppliers share ethnic concepts that just might become the next big things in the dairy case.
Tired after working out? Drink a little protein. Overweight? Fiber might help. Digestive issues? Try probiotics. By adding functional ingredients, formulators of dairy foods and beverages can make health-related claims.