The picture appears to be a little less than rosy for the refrigerated juices/drinks category. For the 52 weeks ending March 25, 2018, dollar sales in the category fell 1.1% to $6.6 billion, while unit sales declined by 2.1% to 2.2 billion, according to data from Chicago-based market research firm IRI.
Flavors include Black Thai Tropical — Energizer, a black Thai tropical tea; Blueberry Wild Child — Eternity, a blueberry hibiscus fruit tea; and Maui Mango — Immunity, a mango tea with passion fruit.
May 22, 2018
Flavors include Black Thai Tropical - Energizer, a black
Thai tropical tea; Blueberry Wild Child - Eternity, a blueberry
hibiscus fruit tea; and Maui Mango - Immunity, a mango
tea with passion fruit.
Energy beverages had a rough year in 2012. The trouble started that April, when Illinois Senator Richard Durbin petitioned FDA to "take regulatory action and to address the rising health concerns around energy drinks."