It’s the middle of summer, so it may be hard to believe, but in the past year, consumers have not been screaming for ice cream. Everybody loves the stuff, and in recent years the overall ice cream category has enjoyed steady (if somewhat modest) growth of about 2-3% a year.
Ice cream may be the most predictable performer in the dairy industry. Each year Americans buy a little more than the year before, and 2-3% growth is just as reliable as January blizzards in Buffalo.