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Vanilla ice cream line

How Safeway is building its own brands

The supermarket chain embraces the concept that it is building brands, not just selling private-label foods and beverages.
October 12, 2012
Innovative marketing plus effective in-store merchandising and support of its private labels demonstrate that Safeway Inc. has made the leap from thinking about private label as merely a low-price alternative to have on its shelves to treating its private labels as CPG companies treat their brands. The result — private-label sales growth at Safeway is outpacing branded sales growth by a three-to-one margin.
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Woman making ice cream

Making ice cream the safe way

Safety first, then efficiency. That’s how Safeway makes packaged ice cream and frozen novelties at its plant in Bellevue, Wash. Lean manufacturing principles guide the business.
jim carper
James Carper
October 10, 2012
Safeway Inc. takes the mystery out of making ice cream. At its Bellevue, Wash., ice cream plant, silos, pasteurizers, stainless steel tubing, flavor vats, fillers and other equipment are all labeled as to their contents or function. There is even a label above a hand-crank pencil sharpener. That was put there either for the benefit of a younger generation raised on hand-held devices (instead of pencil and paper) or else it was an expression of an engineer’s sense of humor.
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Lee's Cream Liqueur
Bottoms up

Ice cream meets happy hour with Lee's Cream Liqueur

September 19, 2012
As the only alcohol-infused ice cream parlor in Arizona, Lee’s Cream Liqueur is making a name for itself. The owner and creator of the 823-square-foot parlor is Lee Turner, a systems engineer by day and a dairy processor by night. The self-proclaimed ice cream enthusiast describes her treats as a cross between ice cream and gelato. The shop is located in Old Town Scottsdale in what Turner calls the “restaurant district.”
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Carvel ice cream
Dairy Processors

Carvel rebrands as classic cool

September 14, 2012
Atlanta-based Carvel, the United States’ first retail ice cream franchise, went back to its roots by bringing back its classic look — with a modern twist. It updated its stores and logo, and introduced new technologies.
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