Wallaby Yogurt Co., Napa Valley, Calif., a family-owned producer of organic yogurts, adds two product lines — Wallababy Organic Whole Milk Yogurt for Babies and Joey Organic Lowfat Yogurt for Kids — to its growing range. Both lines are sold in packs of four 4-ounce cups, an ideal size for young appetites.
The U.S. Census Bureau’s “Statistical Abstract of the United States: 2012” reveals that per capita yogurt consumption has increased more than 400% during the past 30 years. Further, data indicate that yogurt is the fastest-growing segment in the dairy category, with sales figures suggesting that growth is driven largely by the explosion of specialty yogurts, which include regional recipes, flavors for children and functional formulations.
Lifeway Foods Inc., Morton Grove, Ill., continues to grow its presence in the freezer…and its marketing efforts to kids. The company is taking its popular Probugs Kefir drinkable product and freezing it in fun, interactive squeeze tubes designed to entertain as well as satisfy the company’s youngest customers.
Developing a style of its own, Puerto Rico-based Orgánica Yogurt hand-packs its premium yogurt parfaits made with 100% natural fruit and no preservatives.
Manipulating texture is the latest rage when it comes to creating a point of differentiation in the crowded drinkable yogurt category. In Brazil, Coop, a global chain of supermarkets, introduces private label Whipped Part Skimmed Drinking Yogurt with Honey. The whipped texture adds a new dimension to the category.
Ehrmann USA LLC, Mishawaka, Ind., a subsidiary of the family-owned German dairy Ehrmann AG, entered the U.S. dairy market with the rollout of All Natural Lowfat Bavarian Yogurt.
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