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Lid of a yogurt container

Packaging: The art of the seal

Brand managers use images of lakes, mountains and ingredients on the foil seal of yogurt and sour cream packages to tell a story of purity and quality.
April Miller
June 7, 2012
Give the shopper what she wants. A survey showed that high-quality ingredients were important to consumers, so Brown Cow, Antioch, Calif., re-did its lids.
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lassi beverage

DAHlicious yogurt beverages

June 6, 2012
DAHlicious Lassi, Chelmsford, Mass., marketers of lassi, a yogurt-based, probiotic beverage popular in India, adds a new flavor — Bourbon Vanilla — to its Made in Vermont product line. The 7-ounce bottle retails for $2.49. Also, the company will sell mango, strawberry and vanilla flavors in a 32-ounce bottle.
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