Butter

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There’s an old saying, “Everything is better with butter.” The richness of butter is a key ingredient in baking, pan-frying, and sautéing, and is perfect on top of a baked potato. Then there’s the spreadability of butter on toast and pancakes, and its usage in casseroles, pasta, and even butter pecan ice cream, where pecans are roasted in butter before being tossed into the frozen treat.

Springfield Creamery, the family-owned maker of Nancy’s Probiotic Foods, unveiled Nancy’s Organic Butter, a cultured and creamy European-style butter. 

The U.S. Department of Agriculture (USDA) reported that per capita consumption of dairy products reached 661 pounds per person in 2023, an increase of 7 pounds per person over the previous year and matching the all-time record set in 2021.

There are sunny skies regarding dairy butter. The subcategory’s dollar sales jumped by 4% YoY to $5.1 billion, while unit sales increased a similar 3% YoY to 984 million.

Lactose-free milk remains a bright spot in the milk category. According to information from Dairy Management Inc., retail volume sales are up 11.6% in 2024 year-to-date (YTD) (through July 21), building on average annual growth of 11.4% from 2019 to 2023. 

A.1. Steakhouse Butter is intended to meet the growing consumer demand for restaurant-quality flavors at home. Infused with fresh herbs and the signature tang of A.1. 

Kerrygold, an international brand of Evanston, Ill.-based Ornua which means “new gold," introduced a new format of pure Irish grass-fed butter: Salted and Unsalted 1LB Butter Sticks. 

"Dairy: Good for you. Good for the planet." is the theme of the 56th annual Butter Sculpture at the New York State Fair, Syracuse. This year's butter sculpture, sponsored by Wegmans, highlights one of the many ways dairy farmers protect the planet while producing nutritious milk.

Although some may not consider its sales gains gangbusters, the butter and creamer dairy subcategories are led by refrigerated butters and refrigerated coffee creamers, according to Chicago-based market research firm Circana.

The collaboration, combines grass-fed, hormone-free, non-GMO, high butterfat, European-style butter with flavor-packed ingredients, hand-selected by founder Chef Michael Tashman.