While the retail ice cream category has seen sales flatten and even tumble slightly in recent years, its novelties cousin has fared much better.

Anutra Super Grain LLC., Lakeland, Fla., unveiled Mighty Milk, a fluid milk beverage with added Anutra whole-grain alpha-linolenic acid (ALA) omega-3s.

Three or four decades ago, consumers had few choices when it came to ready-to-drink (RTD) beverages. The available assortment consisted mainly of milk, soft drinks, juice/fruit drinks and alcoholic beverages such as wine and beer.

Borden Cheese, a licensed brand of Dairy Farmers of America (DFA), Kansas City, Kan., added Borden Cheese Crisps 'n Cubes. The offerings feature a duo of crunchy 100% oven-baked cheese (crisps) and 100% real cheese (cubes).

Minneapolis-based Crystal Farms Dairy Co. said it is meeting consumer demands for alternatives to carbohydrate-heavy sandwiches and wraps by launching new Crystal Farms Cheese Wraps.

Like many other U.S. retail food categories, the ice cream category has been awash with innovation during the past few years. From lower-sugar, higher-protein formulations and portion-controlled offerings to "ice cream" that's ... well ... not really ice cream.

Danone North America, headquartered in White Plains, N.Y., and Broomfield, Colo., added two flavors to its Two Good Greek lowfat yogurt line: Raspberry and Mango Hibiscus.

STōK, a brand of Danone North America, headquartered in White Plains, N.Y., and Broomfield, Colo. introduced Fueled creamers.

Halfway through the family-owned Baker Cheese Inc. plant in St. Cloud, Wis., you'll come upon a kind of magical lazy river of cheese. Different sizes and varieties of the company's low-moisture, part-skim mozzarella string cheese float through a stream of brine.

Some people, including, most famously, Steve Jobs, say that it is better to focus on one thing and do it well. Off a nondescript state highway in east-central Wisconsin, Baker Cheese Inc. is proving the adage to be true.