Chobani launches national campaign showcasing ‘oatmilks,’ creamers and more

Chobani LLC, Norwich, N.Y., said it kicked off a new national campaign on March 1 to educate consumers that it’s a food company that crafts so much more than Greek yogurt, including “oatmilks,” coffees and creamers, finding many new ways to nourish people and foster healthier lives. Chobani’s fully integrated national campaign will run on broadcast television, as well as online video, paid social, organic social and more.

At the core of the campaign is Chobani’s founding mission to provide better food for more people. While the company said it started by making delicious, nutritious and accessibly priced Greek yogurt using simple, real ingredients, it has since expanded its portfolio to include “oatmilks,” dairy and plant-based creamers, probiotic drinks and ready-to-drink coffee. Through it all, Chobani stayed true to dedication to using food as a force for good for all Americans, in all communities.