Lactalis Canada bringing Blue Cow logo to Astro, Stonyfield yogurt brands
In adopting Dairy Farmers of Canada’s Blue Cow logo on these brands, the company is helping consumers recognize products made with 100% Canadian milk.
Dairy Farmers of Canada and Lactalis Canada announced that Lactalis Canada will begin featuring the iconic Blue Cow logo on yogurt products marketed under the Astro and Stonyfield brands this year. In adopting the Blue Cow logo on these brands, the company is helping consumers recognize products made with 100% high-quality, nutritious Canadian milk, produced in accordance with some of the most stringent standards in the world.
Toronto-based Lactalis Canada first began adopting the Blue Cow logo in 2018, and has since committed to rolling it out on hundreds of milk, cream and cheese products under the Lactantia, Beatrice, Black Diamond, Cracker Barrel and P'tit Quebec brands. The Blue Cow will now appear on more than 55 additional products under the Astro and Stonyfield yogurt brands. Lactalis Canada will also feature the logo on the company's digital advertising and in-store (point-of-sale) signage, the companies said.
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