If you’re tired of hearing about millennials, I can’t say I blame you. A new millennial-related report, study or news item seems to come out on a daily basis. (I’m sure the Greatest Generation felt the same way about all of the baby boomer coverage way back when!)
Still, it’s critical for consumer packaged goods (CPG) companies — including dairy processors — to sift through all of the millennial-related noise and grab on to some key insights. Why? Because millennials now account for one-fourth of the U.S. population and bring with them $10 trillion in lifetime buying power, noted Lori Colman, co-CEO of Chicago-based CBD Marketing.
Exclusive Insights: Get the scoop on the latest news and trends in the dairy industry through our premium online content and Dairy Foods eNewsletters, delivered weekly and monthly.
Professional Development: Don’t just consume the news by reading, listen and watch it! Dairy Foods videos and podcasts bring on key executives and figures in the dairy industry to discuss what’s going on for them and what’s happening in the industry and what new products, events or company milestones are on the way.
Educational Opportunities: Our on-demand webinars bring voices from the dairy industry to inform and educate fellow dairy professionals on a variety of topics that will help their business and products succeed in the market.