Why all dairy food and beverage brands should advertise and sell online
93 percent of online grocery orders actually include dairy products, and online sales for the dairy category have increased year-over-year by 14.3 percent.
By Michelle Cote, VP of Data & Insights, MyWebGrocer
Online grocery shopping isn’t a fad or a trend - it’s a reality. According to a Nielsen survey, one-fourth of consumers currently purchase groceries online and 55% say they are willing to do so in the future. Additionally, online grocery sales are expanding at a compound annual growth rate of 21%, which is almost seven times faster than in-store grocery sales. Given the ease of online shopping today across multiple devices and the trend towards same-day delivery, online grocery shopping will become a routine activity in years to come.
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