Advice for Western dairies seeking to tap into China’s thirst for drinkable yogurts
The Chinese like yogurt but they love drinkable yogurt. Population increases, urbanization and rising incomes are the reasons behind an expected 7% annual growth rate.
The yogurt market in China has been expanding as its citizens are becoming more health-conscious. The dairy industry is getting substantial support from the government. A survey by Daxue Consulting shows that the Chinese are eating more yogurt than they did three years ago.
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