The brand partnered with The Hershey Co. to launch the beverage.
September 27, 2021
Danone North America, based in Broomfield, Colo., and White Plains, N.Y., says its International Delight brand is delivering the ultimate coffee and confectionary collaboration with its new ready-to-drink Reese’s iced coffee.
If sales data are any indication, more consumers are saying goodbye to coffee filters, tea bags and the long wait to brew. According to data from Chicago-based market research firm IRI, dollar sales within the shelf-stable ready-to-drink (RTD) tea and coffee category shot up 9.5% during the 52 weeks ending Aug. 8, 2021, to $7,647.5 million. Unit sales increased 3.0% to 3,044.1 million.