Articles Tagged with ''CMAB''

Mornings Mean More communicates messages of re-establishing morning routines while offering delicious and nutritious breakfast solutions for busy mornings.

Throughout the month of June, California dairy families, through the CMAB, will match customer in-store and online Food For Families donations, dollar-for-dollar (up to $30,000) to provide California dairy products to feeding programs.

In the spirit of giving, for each kit ordered a donation of $20 will be made to provide fluid milk to Feeding America food banks in California in support of families in need.

he annual campaign – titled Holiday Mornings Mean More – debuted in 2020 and focuses on the California market. 

Total prize and program is valued at $500,000

During a June 1 event at the Raley’s location on Freeport Blvd in Sacramento, Calif., the CMAB and representatives from Raley’s and the Yolo Food Bank outlined the matching funds initiative that will provide up to 13,000 gallons – more than 200,000 servings – of fluid milk to 12 food bank sites.

Private-label milk sales account for a large percentage of these sales, reaching $8.6B in the same period. Natural cheese placed a close second at $8.1 billion,

Yee joins the CMAB with more than 20 years of experience at Safeway/Albertsons Companies where he held a wide range of leadership positions including Assistant Store Manager, Business Process Analyst, Category Analyst, Sourcing Manager, Senior Brand Manager, Senior Product Manager, and most recently Product Manager overseeing dairy categories.

The four cohort winners will each receive $50,000 in resources and funding to scale their products in California and will compete for an additional $100,000 in support based on continued performance.

The “Celebrate Hispanic Heritage Month with California’s Hispanic Dairy” promotion is designed to elevate awareness for Hispanic-style cheeses, cremas, breakfast cream and dips at Texas retailers using integrated digital media and in-store elements