The campaign shows how the Cacique brand helps Mexican food enthusiasts create an authentic Mexican experience while adding their own unique spark to their favorite dishes.
Hispanic cuisine makes up a large portion of the food market in the United States, and the demand of Hispanic-style cheeses has been rising over the past two decades.
The owners bought a building in Kent that had been used for cheesemaking since the 1940s. It was empty when they took possession of it, so the owners had to outfit it with new equipment.
There was absolutely no equipment when Nuestro Queso moved into a shuttered cheesemaking facility in Illinois six years ago. As the company continues to grow, it is still buying processing and packaging machines.
The start-up U.S. dairy Nuestro Queso (‘our cheese’ in Spanish) meets the needs of Hispanic buyers on the East Coast and in the Midwest. The company also is building a following for its award-winning products among non-Latinos who appreciate the natural, fresh cheeses.