Armed with natural sweeteners, exciting flavors, functional ingredients and more, processors of ready-to-drink coffee, tea and juice have opportunities galore
Three or four decades ago, consumers had few choices when it came to ready-to-drink (RTD) beverages. The available assortment consisted mainly of milk, soft drinks, juice/fruit drinks and alcoholic beverages such as wine and beer.
When it comes to some key nondairy beverage categories, the spin of the wheel has been kinder to some categories than others. The odds have been in ready-to-drink (RTD) coffee and tea's favor, while juice seemingly is facing a gaffed wheel.
The trend toward convenient grab-and-go offerings shows no signs of waning. And that reality has been good news for the ready-to-drink (RTD) coffee and tea segment.
Nestlé, based in Vevey, Switzerland, with U.S. headquarters in Arlington, Va., added ready-to-drink coffee products under its Nescafé brand. Nescafé coffee protein smoothies are plant-based nondairy beverages with 100% Colombian Arabica coffee, oats and almond butter.
Café Agave Inc., La Jolla, Calif., announced the debut of Café Agave Spiked cold brew coffee, an alcoholic coffee drink brewed with premium ingredients.
They might not be sold hot, but ready-to-drink (RTD) coffee and tea are sizzling when it comes to U.S. sales. Dollar sales for the convenience-minded category jumped 5.1% during the 52 weeks ending Aug. 12, 2018, to reach $6.3 billion, according to data from Chicago-based market research firm IRI.