A supplier’s Dairy Index finds a surge in demand for ready-to-drink flavored milk. Who’s responsible? Busy and health-conscious consumers.
August 16, 2013
Flavored milk consumption will grow at more than double the rate of white milk globally between 2012 and 2015. Consumers are increasingly turning to tasty, nutritious and conveniently packaged flavored milk as an alternative to other beverages, creating opportunities for dairies to improve profitability.
There are few stars in the refrigerated milk category as numbers drop. Flavored milks are among the few that showed increases in dollar and unit sales.
Adding to its line of liqueurs, White Plains, N.Y.-based Adult Beverage Co. announced a strawberry flavor addition to its alcohol-infused milk. The ready-to-drink Adult Strawberry Milk combines strawberries, cream and vodka, and doesn’t require refrigeration. The suggested retail price for a 750-milliliter bottle is $17.99.
Chocolate milk has been in the news recently — and part of that focus has been on its popularity as a recovery beverage for elite professional and endurance athletes.
Shamrock Farms, owner of the Rockin' Refuel brand, launches a national advertising campaign with NFL athlete Peyton Hillis. Rockin' Refuel is a 100% milk sports recovery beverage providing high-quality protein and other essential nutrients.
Dairy Foods invited Julie Buric, Vice President of MilkPEP, the Milk Processor Education Program, to share the organization’s 2012 strategy for boosting consumption of fluid milk.