In 1978, two guys named Ben Cohen and Jerry Greenfield forked over $5 to take a Penn State correspondence course on ice cream making. They then went on to invest $12,000, $4,000 of it borrowed, to open their first ice cream shop in a former gas station located in Burlington, Vt.
Dollar and unit sales for the ice cream category were looking good as numbers ticked up. Some frozen novelties also enjoyed a sales boost, but many struggled. Meanwhile, sales dropped for sherbet, sorbet and frozen dairy desserts.
We are closing out National Ice Cream Month with a look at what’s new in frozen novelties, including new treats from Blue Bunny, Mars, Three Twins and more.
Sales for ice cream are increasing as consumers keep reaching for their favorite frozen treat. We’re highlighting 6 of our favorite new ice cream products.