The ready-to-drink (RTD) market keeps reaching new heights. The global market size was valued at $766.6 billion in 2024 and is projected to grow to $804.8 billion this year, according to a February report from Fortune Business Insights.
Today’s health-conscious consumers are trying to live their best lives. As a result, they're reading labels and discovering that cheese, yogurt, drinkable yogurt, kefir, and other fermented dairy products not only provide satiety but are proven to benefit digestive health.
Like a balloon ascending to the sky, most segments of the cultured dairy category — refrigerated yogurt and yogurt drinks, cottage cheese, cream cheese, sour cream, dairy dips, and whipped toppings — are going “up, up and away.”
Yogurt, cream cheese are loved to the moon and back as per cultured dairy sales. IRI reports that yogurt, No. 3 on IRI’s Dairy15 Top Categories list, generated $8.4 billion in dollar sales and an 8.6% YoY growth. No. 9 on the list, cream cheese sales totaled $2.3 billion with 8% YoY growth.
Available in Strawberry, Peach and Raspberry, Activia+ multi-benefit drinkable yogurt brings the “A+ Feels” with every sip.
June 22, 2022
Danone North America, White Plains, N.Y. and Boulder, Colo., announced its latest innovation hitting grocery coolers: Activia+ Multi-Benefit Probiotic Yogurt Drinks.
The new Activia+ product line includes three flavors.
March 9, 2022
The drinks are packed with billions of live and active probiotics to help support gut health, plus are an excellent source of vitamin C, vitamin D and zinc to support the immune system, the company says.
The line is available in Plain, Chocolate, Mixed Berry and Raspberry flavors.
October 9, 2020
Boston-based Pillars Yogurt said it launched 32-ounce multi-serve drinkable Greek yogurt. The line is available in Plain, Chocolate, Mixed Berry and Raspberry flavors.