Articles Tagged with ''ice cream sales''

Ice cream sales are nearly frozen in place according to recent data, and it needs all the help it can get.

Summertime is the ultimate season for ice cream companies and some showed positive sales numbers heading into summer. But still many struggled, and with the exception of a couple bright stars, the frozen novelties segment showed sales numbers dropping across the board.

Perhaps the unprecedented warmer fall weather in much of the United States was to blame for the melting of unit sales for frozen novelties and ice cream. Whatever the cause, only a few ice cream brands saw increases at the end of 2012.

Is the constant drumbeat about Americans’ obesity problem taking its toll on sales of frozen dairy indulgences? Or has the product become too expensive in this stagnant economy? Or is there another explanation for the drop in unit sales of ice cream?