You've got to be pretty quick to keep up with the changing dairy beverage space these days. Dairy brands are looking for new ways to compete not only with sodas, which are finally starting to cede market share to better-for-you options, but also with a growing array of better-for-you beverage options.
High Brew Coffee (from the Austin, Texas-based company of the same name) is made from 100% fair trade Arabica coffee beans and cold-brewed to preserve flavor and antioxidants.
Dairy processors add functional ingredients like protein, probiotics and fiber to create beverages for weight control, gut health and disease management.
If you need an icebreaker to use at a dairy-industry gathering, try this: “Functional foods: passing fad or future of the business?” It works wonders at sparking discussion.