A supermarket’s dairy department represents a ‘real-food’ source of protein, says the International Dairy-Deli-Bakery Association. Two reports from the group offer consumer insights and propose opportunities for dairy processors and other food manufacturers.
Fortification of foods with vitamins and minerals has reduced the percentage of children with inadequate intakes of many micronutrients. Yet there is a fear that children are getting excessive amounts of certain nutrients.
The public looks at more than nutrition when making food choices. It considers sustainability and the environment. And health advice increasingly comes from those who aren’t doctors. Technology and networking help the dairy industry disseminate information.
Yakult U.S.A. sells its nontraditional beverages in only seven states. To raise awareness of probiotics and its brand, the company undertook an integrated marketing campaign.
Research and product innovation can help consumers incorporate whey protein into their diets. The result? People will lose more fat, maintain more lean muscle or both.
The human health benefits of probiotics merit consideration by public health policy makers. Dairy processors need to keep up with the research on this important ingredient.