We as an industry understand what the former editor of the Harvard Business Review Theodore Levitt meant when he observed, “Creativity is thinking up new things. Innovation is doing new things.”
"It enables us to further enhance how healthier foods, beverages and snacks are developed and marketed," said Jeff Dunn, CEO of Bolthouse Farms.
January 17, 2013
The $5 million Innovation Center houses several test kitchens and a sensory center, which will allow product developers to utilize advanced technologies as they research food and beverage ingredients and products. The 17,900 square foot complex is currently staffed with 40 employees. The center will greatly expand the potential number of products Bolthouse Farms brings to market on an annual basis and enable the introduction of completely new product categories.