Kraft changes name of Macaroni & Cheese product Now known as Mac & Cheese, Parent company The Kraft Heinz Co., also unveiled a new brand identity. June 22, 2022 The new look updates all aspects of the brand identity: the name, the logo, brand colors, typography, photography, iconography, and packaging. Read More
SPREADABLE FLAVORED CHEESE from Kraft April 10, 2012 Kraft Foods, Northfield, Ill, grows its Greek-inspired Athenos brand with the introduction of spreadable cheese.Read More
Reorganization Kraft makes staffing cuts, realigns sales as it prepares to split in two January 18, 2012 Kraft 's re-org will eliminate approximately 1,600 positions in North America this year.Read More
