Younger consumers have different perspectives about food. They seek foods that are healthy, convenient, clean label and tasty. Drinkable yogurt can fit all those needs.
For a fermented dairy beverage that originated in the Caucasus Mountains more than 2,000 years ago, kefir sure is having a moment. Innova Market Insights reports that the number of kefir launches grew more than threefold globally between 2011 and 2016. In the United States, beverages featuring kefir accounted for 40% of the drinking yogurt/fermented beverage introductions in 2016.
The new spring Hibiscus Rhubarb Pie kefir flavor features a Rowley-designed label
May 3, 2016
Lifeway partnered with designer Cynthia Rowley to introduce a limited-edition Hibiscus Rhubarb Pie kefir flavor for spring and a bottle designed by Rowley.